シリアSamha GroupがBenettonのライセンス契約を更新できず
イタリアBenetton社は、シリアのSamha Groupに対するライセンス契約の終了を発表した。Samha Groupは、過去15年以上にわたり、シリア、ヨルダン、エジプトでのBenettonブランドの製造販売を独占してきた。
(2つ目)生産拠点の見直しをした結果、中東に工場を置かない決定を下したようだ。
(追記)きれいな言葉を使いつつ、実際にはEUの対シリア制裁の一貫である可能性もある。(追記終了)
Syria's leading fashion retailer and manufacturer loses Benetton licence
http://www.cpp-luxury.com/en/syria-s-leading-fashion-retailer-and-manufacturer-loses-benetton-licence_1528.html
News 06 July 2011
Italian fashion label BENETTON announced the termination of its licence agreement with Syrian retailer Samha Group, which has been producing Benetton and operating mono-brand stores of the Italian brand in Syria, Egypt and Jordan for more than 15 years. Samha is also the franchisee of Inditex Group (Zara, Bershka etc) and Hugo Boss. The political turmoil of the past 5 months has been taking a toll on all sectors of the Syrian economy with dramatic effects.
Samha Group to end Benetton production
http://us.zeereport.com/article/2380-Samha_Group_to_end_Benetton_production.html
By: David
Posted: Jun 30, 2011
The 15 year licensing agreement between fashion retailer the Benetton Group and Syria's Samha Group has come to an end and will not be renewed.
Benetton says it manufacturing hubs are now consolidated in well-defined geographical areas which, due to logistical requirements, are centered on direct production and do not include the Middle East.
It will, however, continue to invest in Syria and distribute its apparel products through United Colors of Benetton stores.
Luciano Benetton, chairman of the Benetton Group, said he did not rule out the possibility of the two firms working together in the future.
Benetton "divorced" from Samho Group
http://it.fashionmag.com/news-185726-Benetton-divorzia-da-Samha-Group
01/July/2011
The agreement licensed production and distribution of products by the Syrian Samho Benetton Group, at an end, will not be renewed: the Benetton production centers have been established in geographical areas that do not involve logistical requirements for the area-average Eastern and focus exclusively on direct production.
Also renewed the Group's strategic plans Samho are now geared towards a different type of offering and positioning of goods produced and distributed.
At a meeting held at Villa Minelli Ponzano Veneto, Italy the Group headquarters, the President hosted Ahmad Samho Luciano Benetton, president of the group, thanking him personally for la'ttività turning point for brand development, without excluding the possibility of further collaborations in the future, a hypothesis advocated by Mr. Samhita.
Today, the Benetton Group is present in 120 countries around the world. The company has a total production of over 150 million garments every year. The sales network of 6,000 contemporary stores around the world generates a total turnover of over 2 billion euros.
(2つ目)生産拠点の見直しをした結果、中東に工場を置かない決定を下したようだ。
(追記)きれいな言葉を使いつつ、実際にはEUの対シリア制裁の一貫である可能性もある。(追記終了)
Syria's leading fashion retailer and manufacturer loses Benetton licence
http://www.cpp-luxury.com/en/syria-s-leading-fashion-retailer-and-manufacturer-loses-benetton-licence_1528.html
News 06 July 2011
Italian fashion label BENETTON announced the termination of its licence agreement with Syrian retailer Samha Group, which has been producing Benetton and operating mono-brand stores of the Italian brand in Syria, Egypt and Jordan for more than 15 years. Samha is also the franchisee of Inditex Group (Zara, Bershka etc) and Hugo Boss. The political turmoil of the past 5 months has been taking a toll on all sectors of the Syrian economy with dramatic effects.
Samha Group to end Benetton production
http://us.zeereport.com/article/2380-Samha_Group_to_end_Benetton_production.html
By: David
Posted: Jun 30, 2011
The 15 year licensing agreement between fashion retailer the Benetton Group and Syria's Samha Group has come to an end and will not be renewed.
Benetton says it manufacturing hubs are now consolidated in well-defined geographical areas which, due to logistical requirements, are centered on direct production and do not include the Middle East.
It will, however, continue to invest in Syria and distribute its apparel products through United Colors of Benetton stores.
Luciano Benetton, chairman of the Benetton Group, said he did not rule out the possibility of the two firms working together in the future.
Benetton "divorced" from Samho Group
http://it.fashionmag.com/news-185726-Benetton-divorzia-da-Samha-Group
01/July/2011
The agreement licensed production and distribution of products by the Syrian Samho Benetton Group, at an end, will not be renewed: the Benetton production centers have been established in geographical areas that do not involve logistical requirements for the area-average Eastern and focus exclusively on direct production.
Also renewed the Group's strategic plans Samho are now geared towards a different type of offering and positioning of goods produced and distributed.
At a meeting held at Villa Minelli Ponzano Veneto, Italy the Group headquarters, the President hosted Ahmad Samho Luciano Benetton, president of the group, thanking him personally for la'ttività turning point for brand development, without excluding the possibility of further collaborations in the future, a hypothesis advocated by Mr. Samhita.
Today, the Benetton Group is present in 120 countries around the world. The company has a total production of over 150 million garments every year. The sales network of 6,000 contemporary stores around the world generates a total turnover of over 2 billion euros.